Setting up a Credit Trigger Program for Member Tracking
SUCCESS STORY
Increase member engagement for members who are in the market for a mortgage product and offer solutions that would resonate with them.
4 minutes read
Situation
Our client wanted to deploy a multi-channel Credit Trigger program to monitor its member-base. Internal IT estimates were a 3-month deployment time and cost of implementation around $60K.
2
DURATION
DAYS
5
TECH
INTEGRATIONS
Solution
Use AWS cloud to setup SFTP services with the trigger provider. Automate processes for sending monitoring files and receiving trigger data. Link up engagement platforms a multi-channel member touch.
Solutions Used
Digital Engagement and Sales
Empowerment
ML tools for Mortgage Data
To have a 360 Degree view on all our borrowers is amazing. This also helps us to integrate Mortgage Servicing with Originations.”
SVP, Non-Federal Credit Union
Execution
With a combination of SFTP and API services on the AWS data lake, Synergi quickly deployed all data exchange processes, testing them with vendors. The triggers that were received were then routed to Email Platform for FOC delivery, CRM for LO’s to reach out to members and on Google Ads for remarketing purposes. A multi-touch approach ensured brand visibility and higher levels of member engagement.
Integrations
The Results
60K
A timely execution of the program resulted in savings of $60K in deployment
10%
Conversion rates of up to 10% on trigger leads.
The scalability of the solution also ensured that the client was easily able to move from a daily trigger program to a real-time trigger program when the need arose.
Data Modeling
Strengthen your sales strategies with Synergi’s Data Modeling solutions.
Omni-Channel
Marketing
Elevate borrower engagement through our Omnichannel Marketing Platform.
See more of our work
370% Increase in Customer Retention
PORTFOLIO RECAPTURE
A Leading Mortgage Lender concerned with high rate of churn on portfolio in a volatile rate environment.
INSIGHTS REPOSITORY
Leveraging Data to Build a Direct-To-Consumer Home Lending Unit
A Leading Credit Union, with a large member-base wanted to scale Home Lending D2C operations to increase cross-sell opportunities for mortgages using existing members.
TRAFFIC ANALYTICS
Tracking Borrower Digital Engagement
Understanding pre-funnel digital behavior to maximize lead opportunity and application conversion.
