The Four Stages of Customer Cetricity - Engagement, Persona, Needs/Benefit & Communication. Data & Modeling needs for each stage and how Synergi helps in automation & orchestration.

The adage goes: “Nothing is certain except death and taxes. In middle class America, which makes up most of our population, we can add ‘mortgage payments’ to the list. An unavoidable aspect of homeownership, but for some more painful than others.